1/8/2024 0 Comments Simple desktops wallpaperAnd 81.8% of those users (2.33 billion) are only accessing the app through a mobile device. On Facebook alone, 98.5% of its user base-a staggering 2.8 billion users-are accessing the app via mobile. These days, 54.8% of the people browsing the web are using mobile devices. Easier Viewing on Small Screens or At A Glance It’s much easier to keep things simple so that users will have a greater chance of pausing mid-scroll to take a look at your image. There are so many different components to the images we use in our marketing. In other words, the elements of your design won’t be clashing or competing with the background. When you use a simple design for your background, it’s easier to coordinate your text and graphic elements. If users can’t focus on what you want them to do, like purchasing a product or clicking on a blog post link, they’ll be more likely to keep scrolling. With all the competition out there, you want your visuals to create a sense of urgency and make your viewers say “I need this in my life.” One of the worst mistakes you can make in marketing is distracting users from the next step you want them to take next, and that’s exactly what poorly designed images do. After all, you want the focus to be on your call to action so they can act on it. Helps Users Focus on Core Design ElementsĪ simple background design helps users focus on the core design elements of your image, like a graphic, logo, or text. A simple, professional-looking background design could help you make more of an impact on those who cross paths with your brand. Your brand’s content should represent you well, whether you’re an established corporation or a small business in the early stages of building your audience. Conversely, busy, cluttered backgrounds can make your images look disorganized-possibly causing potential customers to walk away from your brand because they can’t make sense of your message. Professional designs tend to be clean and straightforward. Wondering how a simple background design can be such a game-changer for branded marketing materials? Let’s break down why simple backgrounds are so important. Why You Should Choose a Simple Background Design Need some background inspiration for your next visual design? Let’s take a look at 6 examples of simple background designs you can use on your website or in your marketing campaign. Simple backgrounds are a great direction for your social media and site images because they provide a clean slate to showcase your message to your followers. Have you ever noticed that a lot of professional designs use simple backgrounds?
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